Immersive sci-fi game play shines a spotlight on an emerging brand
Metaverse Solar combined forces with Infinite Reality to position themselves as thought leaders in a growing industry, and increase unaided brand recognition. Their immersive off-world adventure proved entertaining, educational, and engaging.
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As the solar industry grows, the competition for brand recognition has become paramount, and Metaverse Solar wanted to be top of mind when consumers started integrating the renewable resource into their daily lives. Through light hearted, immersive gameplay, Metaverse Solar set out to demystify solar energy, make the technology feel more accessible, and establish their company as an important player in the category.
The experience simulated a working solar farm. Users were challenged to explore a lifelike space colony and familiarize themselves with solar technologies as they looked for ways to solve puzzles and earn rewards. Stunning graphics, rich ambient sound designs, and clever gameplay immersed users in the environment but also engaged and educated, which is the backbone of Metaverse Solar’s mission.
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