About Infinite Reality

About Us

Infinite Reality (iR) helps clients with audiences develop immersive experiences that maximize the value between audiences, brands, and creators. An iR powered digital experience enables brands and creators to fully control the ways in which they distribute content, engage audiences, commercialize their creations, and communicate with their communities. With its deep expertise in Hollywood production, iR develops world-class Metaverse experiences that continuously redefine the possibilities in connected digital environments. Our Services and Advisory teams advise, manage, design, and oversee custom builds, leveraging our Technology team’s platform development expertise.

Our Entertainment and Content Creation divisions produce breathtaking original content and live events from our 150,000 sq. ft. Los Angeles studio. iR’s Agency attracts, cultivates, and builds client audiences while iR’s digitally native brands, including championship esports organizations Rogue and the London Royal Ravens and premier influencer management agency TalentX Entertainment, increase awareness and adoption of Web3 opportunities. From tech and entertainment visionaries to award winning producers, artists, and athletes, Infinite Reality has a rich diversity of talent with a history of execution. The executive team has decades of leadership experience and success across multiple industries and is committed to empowering the next iteration of the internet.

Our Team

John Acunto


John Acunto is a globally respected creative visionary and has worked at the highest levels with the world's leading technology companies: IBM, Apple, eBay, Amazon, Facebook, and many others. He is Co-founder and CEO of Infinite Reality, Inc., the Metaverse Innovation and Entertainment Company born from the dynamic merger of social ecommerce platform Display Social, leading entertainment studio Thunder Studios, and Metaverse technology company Infinite Metaverse. More recently, John led the $470 million acquisition of ReKTGlobal and established a strategic partnership with the University of Luxembourg to launch a global Metaverse hub as the centerpiece of iR’s European expansion.

Sean Cross


Sean Cross is a proven business and technology strategist, marketer, and dynamic C-level executive with 25 years of consistent leadership for Fortune 500 companies. He has partnered with elite companies such as Google, News Corp, Samsung, YouTube, and Bank of America to assist in capital raising, mergers and acquisitions, sales, branding, advertising, product development, and business partnership development. With an aptitude for driving top line sales, cutting costs, and streamlining operations, Sean's strong track record of driving growth and profitability in both corporate and entrepreneurial environments is apparent throughout his career. Sean serves as President of Global Business Development and Revenue for leading Metaverse entertainment and innovation company Infinite Reality, Inc.

Elliott Jobe


Elliott Jobe is the Chief Innovation Officer and Co-founder of Infinite Reality, Inc. Thanks to his leading-edge photorealistic work, Elliott is considered a pioneer in live action digital set work, earning patents related to both live action lighting and compositing. Elliott produced some of the first photo realistic CGI marketing work for brands such as General Motors, Bell Helicopter, and Toyota long before digital backend production became mainstream. Creatively, his work has won several Sports Emmy Awards, a Key Art Award, and over a dozen PromaxBDA Awards. Elliott launched his own independent studio in 2003 post producing three groundbreaking documentaries with Oliver Stone, a fine art film, Ashes and Snow, edited by Oscar winner Pietro Scalia, and dozens of music videos working directly with artists including Prince, Usher, and Lenny Kravitz. During the early days of the pandemic, Elliott partnered with experiential director/producer Helix Wolfson to bring Burning Man 2020 to life as a live interactive virtual festival experience. The event attracted tens of thousands of creators and attendees in the immersive Metaverse experience.

Amish Shah


Amish Shah rose to prominence as managing partner of SierraMaya360, which became 2015’s top Tech, Sports Media, and Entertainment VC under his watch. In addition to being an early investor in companies such as Lyft and Carta, Amish had the foresight to invest in The Drone Racing League and Gameco which put him in a unique position to bring his expertise to the thriving esports business. Amish then co-founded, expanded, and ultimately led ReKTGlobal to its successful $470 million acquisition by Infinite Reality, He is a frequent guest on CNBC, FOX Business, Sirius Radio, and other outlets providing insight and thoughtful commentary on trending tech news and IPOs. Amish is looking forward to tackling his new role as Infinite Reality, Inc.’s Chief Investment and Strategy Officer.

O.D. Welch


O.D. Welch is a consummate, 30-year veteran of the media and entertainment industry, where he has spent his career at the intersection of technology innovation, business development, and entertainment content production. Along the way, he has held C-level roles for some of Hollywood’s most esteemed creative companies, managing international business interests for the likes of James Cameron, Sir Richard Branson, Jim Jannard, and Dick Cook. As an accomplished executive, consultant, and board advisor, O.D. has excelled at leading strategic, financial, and operational initiatives and utilizes those valuable skills in his role as Infinite Reality, Inc.’s Chief Operating Officer.

Scott Waldbaum


Scott Waldbaum is an experienced general counsel with over 24 years of experience practicing law with high-growth startup companies, privately-held companies, public companies, and global law firms. Scott was previously Global General Counsel and Global Secretary at Droga5, LLC, a high growth advertising agency which was acquired by Accenture, LLP where he oversaw and led all global legal matters, provided business-oriented legal advice to management on all legal matters, and structured, drafted, and negotiated a wide range of commercial agreements and transaction documents. Prior to that, Scott’s career included working as a corporate attorney at global law firms including White & Case LLP and Proskauer Rose LLP. Scott received his JD from Tulane Law School where he graduated cum laude and was a member of the Tulane Law Review. Scott received a BA from the University of Michigan, Ann Arbor.