Retail is changing before our eyes. Most consumers prefer to shop online vs. in retail stores, especially younger consumers.

Report highlights:

Most consumers (and especially younger consumers) prefer shopping online to brick-and-mortar. Ecommerce’s biggest advantages are convenience and quickly comparing prices and products across retailers.

Consumers believe their online shopping experience could improve with more advanced filtering/sorting tools, clearer and easier-to-find specs and descriptions, and more reviews from real people.

As augmented/mixed reality technology becomes an increasingly common part of the shopping experience, this creates opportunities for retailers to win with their customers.

Consumers also report that they are comfortable using an immersive shopping experience where they can virtually interact with products.