John Acunto is the Co-Founder and CEO of Infinite Reality. A globally-respected creative visionary and passionate advocate for creators, John has worked with leading technology companies including IBM, Apple, eBay, Amazon, and Facebook. Throughout his career as a serial entrepreneur, he has spearheaded five successful exits and developed groundbreaking technologies focused on helping creators and brands own and monetize their content in hybrid digital realms.

Prior to Infinite Reality, John served as founder and CEO of display, growing the social commerce platform to a 160-person unicorn. 

His earlier ventures include founding 212Db, the company behind Play Gig-it and Rock This – revolutionary social gaming platforms where top musicians could perform virtual concerts and engage with fans. These platforms were acquired by Nyxio in 2014.

During the dot-com era, John pioneered digital distribution as CEO of Outernet, a fully automated 50,000 sq. ft. retail facility where customers could purchase and download digital media through a breakthrough technology platform.

A sought-after speaker on immersive technologies, the creator economy, and more, John's achievements have earned him recognition as Inc. Magazine's "Man to Watch," three Addy Awards, and several technology achievement awards. 

Amish Shah is the Co-Founder, Chief Business Officer, and Board Member for Infinite Reality. Amish leads corporate development, specializing in corporate strategy, fundraising, strategic partnerships, and mergers & acquisitions.

With more than 25 years of experience building new business ventures, Amish has a proven track record of creating successful teams from the ground up, raising capital, investing in growth companies, managing exits, and facilitating M&A. He is an investor in more than 50 startups and a strategic advisor for both early-stage businesses and more established companies, helping them with strategy, fundraising, M&A, branding, reputation management, and recruiting top talent.

Amish co-founded, expanded, and ultimately led ReKTGlobal, an esports and digital entertainment company, to its successful $470 million acquisition by Infinite Reality. Before ReKTGlobal, Amish was a Founding Partner of SierraMaya360, which became 2015’s top Tech, Sports Media, and Entertainment VC under his watch. In addition to being an early investor in companies such as Lyft and Carta, Amish had the foresight to invest in The Drone Racing League and Gameco. 

Jennifer Pepin is the Chief Legal Officer of Infinite Reality, serving as the legal advisor to iR's executives and the board of directors. Pepin is responsible for iR’s legal affairs and execution of the company’s strategic investments. 

Jennifer joined Infinite Reality in 2023 as deputy general counsel and was appointed general counsel in November 2023. Jennifer joined Infinite Reality from Latham & Watkins, LLP, where she was a partner in the firm’s tax group. Previously, Jennifer was a partner at Kirkland & Ellis, LLP, and an associate at Simpson Thacher & Bartlett. She graduated from the University of Michigan Law School cum laude and the University of Southern Maine summa cum laude.

Karina Kogan is the Chief Marketing Officer and President of iR Studio for Infinite Reality. Karina leads all aspects of marketing including global communications, brand and go-to-market strategy, creative services, demand generation and account-based marketing, media planning and buying, market insights, content marketing, and social media. 

With more than 25 years of marketing and management experience, Karina is an award-winning technology executive with a proven track record of fueling brand equity, revenue growth, and digital innovation for disruptive brands.  

Before Infinite Reality, Karina served as Chief Commercial and Marketing Officer at Pvolve, an omnichannel wellness brand partnered with Jennifer Aniston, where she focused on scaling revenue and building integrated customer experiences.

Previously, she was the CMO for ŌURA, a leader in wearable technology, overseeing product marketing, brand strategy, advertising, creative, ambassador, social, communications, eComm, and partnerships.  As SVP & Global Head of Product Marketing at Peloton, she managed go-to-market for all Peloton connected fitness and digital products, as well as media, lifecycle, corporate wellness, and marketing analytics. She also held senior executive roles at WarnerMedia, Participant Media, and Spin Media.

Karina also holds board and advisory posts at Jackpot.com, AIR (Advanced Inhalation Rituals), and FightCamp. She has a BA in political science from Barnard College.

Brian Effrain serves as Chief Financial Officer for Infinite Reality. With extensive experience in financial leadership, Brian joins iR from Slavic401K where he served as CFO, overseeing finance, accounting, and trading operations for the privately owned financial services firm.

Previously, Brian held the position of Finance VP at Ultimate Kronos Group (UKG), a private equity-owned Human Capital Management SaaS provider, where he was responsible for Global Sales & Marketing Finance. During his tenure at UKG, he successfully consolidated and built new finance teams, collaborated with the CRO to expand sales into new markets, led the turnaround of their QTC organization, and managed all financial integration aspects of one of the company's largest acquisitions.

Brian's career also includes senior leadership roles at Titan Florida, a construction materials company, and ADP, the world's largest payroll provider. He holds an MBA from Columbia Business School and earned his undergraduate degree from the University of Virginia.

Currently residing in Boca Raton, Florida, Brian lives with his wife, their 12-year-old son, 10-year-old daughter, and their family dog.

Griffin Rowell serves as Chief Technology Officer for Infinite Reality. 

Griffin served as Chief Operating Officer for Ethereal Engine, a creator of end-to-end frameworks for web-first, social immersive experiences, contributing to its successful $75 million acquisition by Infinite Reality. 

He has 15 years of experience as a strategic operations leader, aerospace engineer, and military officer. Griffin served eight years in the US Air Force as a captain performing airborne command and control, and managing a multi-billion dollar system upgrade. During his service, he was nominated by the Air Force for NASA astronaut selection. After military service, Griffin was a systems engineer at NASA’s Jet Propulsion Laboratory where he managed cross-functional teams and received the Voyager Award. Later, he became the chief of staff for a $137 million rapid development directorate at Northrop Grumman defining strategy and leading operations for the most advanced programs at the company.  

Griffin is also a Metaverse Strategic Advisor for OpalAi. He holds a BS in physics from UC Santa Barbara, a MS in aeronautical and astronautical engineering from Purdue University, and an MBA from UCLA’s Anderson School of Business.

Brian Chu, a seasoned product expert with over 20 years in the gaming industry,  serves as the Chief Product Officer for Global President of Enterprise and CEO of MENA at Infinite Reality (iR)leads iR's SaaS product initiatives, leveraging his extensive experience from blockbuster titles including Fortnite, Rocket League, and Starcraft 2 to inform and help shape iR's product strategy. 

Chu’s career spans leadership roles at leading gaming companies, including serving as Chief Operating Officer at Perfect Storm Studios, Head of Product Management at Big Time Studios, Director of Product Management at Epic Games, and Director of Global Brand Management at Blizzard Entertainment. 

An active advocate for higher learning, Chu also serves as an Adjunct Professor at Duke University's Pratt School of Engineering, teaching a Masters course on Business and Game Development. 

Danielle Korins serves as Chief Human Resources Officer. Joining iR in September 2024, Danielle brings extensive experience in people, culture, and talent management spanning Fortune 500, FTSE 100, start-ups, and private equity-backed companies. Her distinguished career includes C-suite and senior leadership roles at DeepSig AI, Sterling, Yodle, PVH Corp., and Dow Jones, where she consistently built high-performance teams and successfully navigated complex organizational transformations.

A self-described "Happy Warrior," Danielle's leadership philosophy centers on creating inclusive, high-performing cultures that attract and retain exceptional talent motivated to win together. Her approach emphasizes building trust with CEOs, boards, and employees at all levels—then leveraging that trust to amplify voices, create opportunities for others, and drive outstanding business results.

With global experience across more than 40 countries, Danielle has guided HR functions through pivotal business transitions including IPOs, mergers and acquisitions, and private equity events. Her expertise in change management and navigating complexity in fast-paced environments perfectly positions her to support Infinite Reality's ambitious growth trajectory and international workforce.

At Infinite Reality, Danielle is responsible for developing and implementing strategic HR initiatives that align with the company's innovation-driven mission, ensuring the organization attracts and retains the talent needed to lead in emerging technologies.

Danielle thrives in dynamic, fast-paced environments and is passionate about building teams where people feel part of a larger mission. Her career-long commitment to developing top-notch talent and fostering inclusive cultures makes her an invaluable addition to Infinite Reality's senior leadership team as the company continues to expand its presence in digital media and immersive technology sectors.

Francois Ribeiro is a seasoned executive with a successful 25-year career in the sports industry. With a wealth of experience in the field, including TV production, media rights distribution, sponsorship, licensing, ticketing, promotion, fan engagement, logistics, and on-event coordination, Ribeiro has showcased his expertise across the sports industry's full chain of value.

Ribeiro's impressive portfolio includes organizing more than 1000 sports events across five continents, making him a highly sought-after professional in the industry. His career began in 1996 as the Commercial Director of the French Motorsport Federation, overseeing the F1 French GP and French World Rally Championship rounds.

As World Rally Championship's commercial and media rights holder (2001-2005), Ribeiro excelled in TV production and sponsorship management. At Eurosport-Warner Bros Discovery (2004-2023), he built "Discovery Sports Events" from scratch, serving as Senior VP and leading 200 staff organizing 50 annual events across cycling, racing, and esports. He promoted ten world championships under long-term contracts with international governing bodies. Throughout his career, Ribeiro has distinguished himself as an innovative leader with comprehensive industry knowledge, consistently delivering exceptional sporting experiences worldwide.

Sean Cross is the President of iR Entertainment at Infinite Reality. He is a proven business and technology strategist, marketer, and dynamic C-level executive with 25 years of consistent leadership for Fortune 500 companies. 

Sean has partnered with elite companies such as Google, News Corp, Samsung, YouTube, and Bank of America to assist in capital raising, mergers and acquisitions, sales, branding, advertising, product development, and business partnership development. With an aptitude for driving top-line sales, cutting costs, and streamlining operations, Sean’s strong track record of driving growth and profitability in corporate and entrepreneurial environments is apparent throughout his career.

Sam Huber is the Global President of Enterprise and CEO of MENA.

Previously, Sam was the CEO of Landvault, a metaverse infrastructure company acquired by Infinite Reality for $450m. Sam founded the company in 2018 under the name Admix, a gaming company pioneering product placement technology in games, which raised $40m and rebranded to Landvault in 2022. Over the past 4 years, Sam has helped over 300 clients, from Fortune 500 brands to governments, to enter immersive environments, from games to the metaverse. 

An early Bitcoin investor since 2013 and one of the first land owners in the metaverse in 2017, he has since invested in over 20 companies, mainly in Web3. Before this, Sam’s first venture was an indie game studio. In a previous life, he was an engine strategy engineer for Mercedes Formula One, responsible for Lewis Hamilton engine strategy following a degree in Physics and Engineering.

Neha Singh serves as the Chief Innovation Officer at Infinite Reality. Previously, she was the CEO and Founder of Obsess, an experiential e-commerce platform that enabled brands and retailers to create immersive, 3D virtual stores. Under her leadership, Obsess grew to serve hundreds of global enterprise brands before being acquired by Infinite Reality in January 2025.

Before founding Obsess, Neha was Head of Product at Vogue, where she led the product strategy and technology execution for the brand’s digital business, including content products, ad products, and distribution platforms. Prior to that, she was VP of Product and Engineering at AHAlife, a luxury e-commerce startup. Neha began her career at Google, where she spent five years as a Software Engineer and Tech Lead, working on Google AdWords and Google News.

She holds a Bachelor’s degree in Computer Science from The University of Texas at Austin and a Master’s degree in Computer Science from MIT.