Infinite Reality to showcase first of its kind AI speech-to-speech avatar sales associate in the Apple Vision Pro

Dubai, United Arab Emirates – October 14, 2024 – Infinite Reality (iR), an innovation company powering the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality (XR), and other immersive technologies,  today announced the continuation of its long-standing partnership with Pairpoint, a Vodafone and Sumitomo Company. The collaboration kicks off in Dubai with a prominent showcase at this year’s GITEX Global 2024, the world's largest tech and startup event, and will be featured at the Etisalat by e& stand. This marks the third successful joint venture between the two companies, with Infinite Reality leading the development of a peerless mixed reality (MR) experience that seeks to redefine digital interaction.

Building on the success of their previous collaborations, Infinite Reality and Pairpoint will offer this year’s GITEX attendees an exclusive look at selected car models from global automotive leader Nissan using iR's next-generation Virtual Showroom product. Not only will guests have the opportunity to view the Nissan vehicles, the experience features a pioneering AI-powered, speech-to-speech avatar sales associate in the Apple Vision Pro – a first of its kind for the device. This technology enables real-time, conversational interactions, providing users with an immersive and informative tour of the automobile. The integration of advanced AI and mixed reality technologies represents a significant step forward in digital product presentations, potentially reshaping how consumers engage with and evaluate products across multiple industries. In addition, the exhibit highlights iR's versatile product suite, demonstrating exceptional adaptability across various platforms, while emphasizing the valuable potential of VR and MR across various sectors. 

“Our partnership with Pairpoint has been a game-changer for both companies. The creativity and innovation we have fostered together is unparalleled, and we’re proud to showcase the future of digital interaction with this latest VR experience, said François Ribiero, CEO, iR Enterprise Solutions. “GITEX will be the stage where our shared vision comes to life, and we’re excited for the world to see it.”

David Palmer, CPO at Pairpoint, echoed this enthusiasm, adding, “We're excited to expand our partnership with Infinite Reality, showcasing how we empower automotive OEMs to deliver a unique, in-car digital transaction experience. From paying for tolls, EV charging, fueling, and parking, to even purchasing your next car—all can be done seamlessly through the car's dashboard via Pairpoint´s technology. GITEX is the perfect event to unveil this groundbreaking innovation to the world.”

Together, Infinite Reality and Pairpoint are harnessing the power of emerging technologies to craft immersive digital experiences, upleveling customer engagement, and setting new benchmarks in the realm of virtual commerce.

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About Infinite Reality

Infinite Reality (iR)^™ is an innovation company powering the next generation of digital media, commerce, and community through AI, spatial computing, and other immersive technologies. iR’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, as well as notable individuals such as Steve Aoki, Imagine Dragons, and NBA player Rudy Gobert. For more information, visit theinfinitereality.com.

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About Pairpoint

Pairpoint is creating the world's largest Economy of Things (EoT) Ecosystem by providing a secure digital platform that allows vehicles, devices, and machines to autonomously and seamlessly interact and trade with each other.

Headquartered in the UK with offices in London and Lisbon, Pairpoint is backed by a €60M investment from Vodafone Group and Sumitomo Group.

For more information, visit pairpoint.io.

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Contact:

Infinite Reality

press@theinfinitereality.com