iR's XR Technology and Studio Take International Stage for FIFA's World Cup Qatar 2022

As fans around the world celebrate the arrival of the FIFA World Cup Qatar 2022, we’re doing some celebrating of our own for the debut of the commercial our studio and client Metaphrenie created for the biggest sporting event in the world.

This epic trip around the globe utilized 80% of our XR Stage, our LED video wall, and features a mix of live action shot on an XR volume, Phantom slow-mo, and time-bending VFX.

Via client METAphrenie: “The epic :70 spot created for The Supreme Committee for Delivery & Legacy of the World Cup takes viewers around the globe to Mexico, Germany, Japan, Argentina, and Qatar. In the first half of the spot, the international vignettes showcase extraordinary moments in real-time, but when the whistle commences the tournament, time slows down in each of the vignettes, bringing the world’s focus to Qatar.

We wanted this spot to depict the global phenomenon that is the FIFA World Cup™, and how so many different moments and memories come out of one shared experience. To solve the challenge of multiple international locations, we shot the highly technical production primarily at Thunder Studios’ XR Stage in Los Angeles and created photorealistic background plates of the Buenos Aires skyline, Al Bayt Stadium, and Lusail Stadium, where the kick-off and final games will be played. In addition, sets and practical locations were used. To achieve the super slow motion central to the concept of the spot, we shot with a Phantom camera and augmented the slow-mo footage with photorealistic VFX.”

Watch the full spot here and behind the scenes here.

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