Partnership demonstrates how custom, digital twin technologies can enhance organizational preparedness, employee education, and safety protocols 

Dubai – October 18, 2024 Infinite Reality (iR), a leader in AI-powered digital media and e-commerce, has announced a new partnership with the UAE Ministry of Finance (“the Ministry”) to enhance organizational initiatives using immersive technologies. This long-term collaboration between Infinite Reality Enterprise (formerly Landvault, acquired by Infinite Reality in July 2024) and the Ministry aims to support the UAE government’s ongoing efforts to embrace innovative solutions and enhance government services.

The first project in this partnership features a digital twin of the ground floor of the Ministry’s headquarters in Dubai. This virtual space will be used to train staff on fire evacuation procedures. It will include an interactive tour led by a virtual guide, offering important fire safety tips for both the workplace and home. To make the training more engaging, there will also be a timed challenge that adds a fun element to learning, and moves beyond conventional static learning from textbooks and documents.

“Our partnership with the UAE Ministry of Finance aligns perfectly with the UAE's ambitious vision for digital transformation," said Sam Huber, CEO of Infinite Reality Enterprise MENA. "The Ministry's forward-thinking approach in adopting digital twin technology demonstrates their commitment to innovation in the public sector. By creating immersive virtual environments, we're helping the Ministry enhance their training and safety protocols, setting a new standard for government operations.”

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About Infinite Reality

About Infinite Reality

Infinite Reality (iR)™ is an innovation company powering the next generation of digital media, commerce, and community through AI, spatial computing, and other immersive technologies. iR’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, as well as notable individuals such as Steve Aoki, Imagine Dragons, and NBA player Rudy Gobert. For more information, visit theinfinitereality.com.

About UAE Ministry of Finance

The UAE Ministry of Finance (MOFUAE) is a federal ministry ensuring sustainable financial development in the UAE by effectively managing the financial resources of the country. The ministry regulates the financial laws, launches fiscal initiatives and strategies, and develops financial policies that strengthen the state and its people.

The ministry is in the process of digitalizing its services, systems, and processes to ensure greater transparency and access to the public, along with enhancing and securing the coordination and cooperation between the UAE and the regional and international institutions in financial, monetary, and economic domains. Website | Linkedin | X | Instagram

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Contact

Infinite Reality

press@theinfinitereality.com