Immersive 3D spaces are the way forward
If you want to get a sense for what a dedicated, hardcore fanbase can do for you, all you need to do is look at Taylor Swift. Whether you’re a Swiftie or not, there’s no denying that she built a community that people are drawn to and want to be a part of.
What does this have to do with ecommerce you may ask? Most of the web is a two-dimensional experience. It’s like digitizing a magazine. That makes it hard work to build a dedicated following and even harder to get people to engage with your products or brand.
We know that the current online buying process has room for improvement. Research reveals low conversion rates (2-3%), high return rates (~18%), lost revenue, and disengaged customers. Check out the research to back these numbers up, here.
The key question becomes: How can you improve the ecommerce experience for your customers?
Immersive 3D spaces let you create a whole new experience that meets buyers where they are. This is especially true for Gen Z, which has massive buying power and, as digital natives, are perfectly comfortable with immersive spaces. As a business, you can use immersive 3D spaces to build a community around your brand and products.
Companies are already experimenting with immersive experiences. Look no further than retail giant Walmart, which is developing what it calls “immersive commerce” to leverage immersive 3D spaces, gamification, and artificial intelligence to cater to the buying preferences of Gen Z.
Fortunately, you don’t need to have Walmart’s deep pockets to get into the immersive ecommerce game. iR Studio provides the tools for SMBs to create immersive 3D spaces. This means that you can learn from the efforts of Walmart, and other companies doing similar work, and apply them to your own immersive ecommerce efforts to gain a competitive advantage. If you play your cards right, you might even get that Swiftie-level devotion.
Introducing iR Studio 1.0
Research suggests that immersive virtual experiences (VR, AR, MR) can almost double customer engagement compared to non-immersive alternatives. Furthermore, 88% of companies that create immersive experiences see an increase in sales as a direct result.
To take advantage of all the benefits immersive tech can offer, businesses need a straightforward way to leverage it. That’s where iR Studio enters the chat.
Services like Squarespace and Wix make developing a 2D website easy for anyone to do; iR Studio aims to provide the same ease-of-use but for 3D spaces. The release of iR Studio 1.0 is the first major step in that direction. iR Studio is a browser-based no-code editor for building immersive 3D spaces.
Key features
No coding necessary
If you’re not already a web developer, then the idea of having to do any kind of coding has most people running for the exits.
Setup Wizard: iR Studio has a step-by-step Setup Wizard to guide you through the setup process. All you need to do is look through the various options and select the ones that work best for you. You have the option to use the Setup Wizard with every new space you create.
Check out this getting started guide for a walkthrough of the new Setup Wizard.
Ready-to-use Templates and Assets: After you create your space with the Setup Wizard, iR Studio provides you with a library of templates and 3D design elements so that you can customize your space in minutes without the need to build everything from scratch.
Pro tip: iR Studio also has an advanced editor, so if you want to build things on your own, you have that option as well.
Shopify integration
If you already have a Shopify store set up, you can import it to your 3D space in iR Studio in moments. The Setup Wizard includes a step to help you do this. Once you connect iR Studio to your Shopify store, iR Studio pulls in all the items from your store–including images and prices. From there, you can display any items throughout your space.
For example, you can choose a display pedestal from the asset library to show off your top-selling item so it’s front and center when a customer enters the space.
Compatibility
You can’t predict what device or software customers will use to access your site, and you shouldn’t have to. That’s why everything you build in iR Studio works in standard browsers. Accessing your immersive 3D experience is as simple as loading a website.
With cross-platform support, iR Studio lets you build once and deploy everywhere. You don’t need to tweak things for mobile or desktop because iR Studio takes care of all that for you. Meet your customers where they are on mobile, desktop, or tablet.
Support
Our goal is to make getting started with iR Studio as simple and straightforward as possible. But questions will still arise. iR Studio subscribers get one-on-one support from experts who can help you build out your space.
Additional support is available at our help center, in the iR Studio documentation, and on the Infinite Reality Discord channel where you can connect with other users and interact with iR Studio experts.
The future is now
iR Studio v1.0 marks a key step forward for online communities and ecommerce. This is a scalable, DIY platform for creating immersive 3D experiences. As such, it opens new doors for attracting, engaging, and retaining audiences across industries and categories. For ecommerce, immersive 3D experiences provide customers more information about products, and in greater detail, so that they can make informed decisions, improving conversions.
To start building immersive 3D experiences, sign up for iR Studio here.
