Discovery Sports Events (DSE), Warner Bros. Discovery Sports Europe’s event management and promotion division, and Infinite Reality (iR) have unveiled a preview of the first metaverse experience under their partnership, which brought the UCI Track Champions League to the Web3 world for the first time.
This sneak peak of the UCI Track Champions League’s future metaverse experience, delivered with series partners iR, was previewed around the final rounds of the 2022 UCI Track Champions League in London on 2-3 December and offered truly unique and immersive engagement opportunities to reach new audiences. Contained within a virtual rider helmet, the metaverse preview was accessible by desktop or laptop with no special equipment required.