The Infinite Reality


Immersive Experiences

Infinite Reality (iR) helps clients by accelerating audience engagement through our photorealistic, cinematic-quality virtual environments. Our tools and services enable creators and brands to develop innovative immersive audience experiences and offer commercial opportunities that disrupt traditional event participation, online commerce, and entertainment viewership. An iR powered immersive experience is an infinitely more compelling way to shape the future of audience engagement, brand loyalty, and fan commitment that upends traditional, static one-way viewership of events and flat online retail transactions. Infinite Reality’s products can be viewed and experienced on laptop, desktop, mobile phone, tablet, and Smart TV. We are hardware agnostic and do not require any special equipment.

Entertainment & Production

Complementing our innovation teams is iR Studios (formerly Thunder Studios), an Emmy Award winning and fully integrated entertainment services, production, and broadcasting company. iR Studios is headquartered at our 150,000 square foot production studio in Long Beach, California that includes 14 sound stages, an +8K resolution XR (Extended Reality) stage, a dedicated esports arena, a motion and volumetric capture stage, a news broadcast stage and master control room, a full suite of broadcasting and production equipment, and a fleet of mobile broadcast trucks. iR Studios is one of the largest independent production studios in the country and works collaboratively with Infinite Reality’s expert Innovation team to develop proprietary technology for Metaverse creation and experiences including live event virtualization and remote collaboration tools in its state-of-the-art facility. Visit

Influencer Management

With Infinite Reality’s acquisition of TalentX Entertainment, the premier social media monetization and talent development company, Infinite Reality now has a premiere talent management arm. TalentX’s powerful portfolio and creator-first style of talent management combines with Infinite Reality’s expertise across esports, traditional sports, music, and entertainment. TalentX solidifies Infinite Reality’s standing as the leader of the creator economy, with an unmatched ability to help brands activate across an invaluable suite of the world’s top creators.

Content Strategy & Paid Media

Infinite Reality Content Creation provides full content marketing strategies and execution for clients in and outside of the video game industry. Infinite Reality elevates brands through tactics including sponsored editorial content, engaging brand and promotional videos, custom websites, social media management, and more. In addition to its digital capabilities, Infinite Reality plans and manages both virtual and in-person events, including activations for the launches of the biggest AAA games, industry events like E3 and San Diego Comic Con, and major esports tournaments.

Paid Media

Powered by our acquisition of renowned digital agency, Fearless Media, Infinite Reality has the ability to create the most integrated, creative, data-focused campaigns to reach target audiences. We create coordinated, strategic, and insightful media campaigns to drive direct response and engaging social video content, create authentic influencer activation, and thoughtfully deploy media dollars to ultimately drive revenue for brands.