For the first time in college sports history, athletes can make money from their name, image, and likeness (NIL). The NCAA put an interim policy in place on Wednesday that grants athletes in all 50 states the right to sign and profit from endorsement deals.
A handful of athletes have already signed lucrative endorsement deals on the first day of the policy going into effect. University of Miami quarterback D’Eriq King and defensive end Bubba Bolden each signed their own $20,000 endorsement deals with Florida moving company College Hunks.
Not only did King and Bolden sign their deals, but they did so through a NIL-based platform called Dreamfield that they co-founded, according to Andrea Adelson of ESPN. They plan on using the platform to help other college athletes find endorsement deals as well.