News and Events

LOS ANGELES, Feb. 12, 2024 (GLOBE NEWSWIRE) — Infinite Reality (“iR”), a leading global provider of cutting-edge virtual, AI-powered immersive experiences, and Ethereal Engine (“Ethereal”), a creator of end-to-end frameworks for web-first, social immersive experiences, announced today that the companies have completed a share-for-share acquisition valuing Infinite Reality at $2.5 billion and Ethereal Engine at […]

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LOS ANGELES (February 1, 2024) – Infinite Reality (“iR”), a leading provider of cutting-edge immersive virtual experiences, has appointed acclaimed Hollywood producer Mark Canton as Chief Creative Consultant and Chairman ofits Entertainment Advisory Board.  Canton (300, Immortals, Power Universe and Den of Thieves) has spent more than 30 years developing captivating, innovative stories and visuals that […]

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Norwalk, Conn. – December 19, 2023 – Infinite Reality, Inc. (iR), the global leader powering AI-virtual immersive experiences is proud to announce the release of three groundbreaking videos with cable and online news leader CNN. The new series of videos titled “Redefine Reality: How the Metaverse is breaking new ground in sports, entertainment, and retail” […]

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Fairfield, Conn. – December 12, 2023 — Greenidge Generation Holdings Inc. (NASDAQ: GREE) (“Greenidge” or the “Company”), a vertically-integrated cryptocurrency datacenter and power generation company, today announced that it has entered into a partnership and share exchange with Infinite Reality, Inc. (“iR”), the global leader powering virtual immersive experiences serving clients such as Warner Bros. Discovery, […]

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LOS ANGELES – NOVEMBER 29, 2023 – Infinite Reality (iR), the global leader powering immersive, virtual experiences, has been named the Official Production & Broadcast Partner of the Esports Awards 2023. The Esports Awards presented by Lexus will be available for viewing live on TV and online, including the Awards’ official Twitch channel at https://www.twitch.tv/esportsawards, […]

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The UCI Track Champions League and Infinite Reality unveil a new and first-of-its-kind mobile metaverse experience to bring fans even closer to the action and riders – available from the App Store, “UCI TrackChampionsLeague-Verse“ Former UCI World Champion Matthew Richardson and reigning Olympic Champion Kelsey Mitchell to greet fans around the world face-to-face in new […]

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First and only partnership to enable the world’s first, fully interactive, speedway Metaverse experience. Interactive Metaverse experience preview developed by Infinite Reality catapults FIM Speedway into the future during its 100th year celebration. International speedway community given chance to interact with their sport in new ways, while meeting their friends and favourite riders virtually face […]

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The immersive virtual experience wowed attendees at the week-long festival that celebrates the most innovative talent and thinkers in tech LONDON and LOS ANGELES, July 19, 2023 – Infinite Reality (iR), the global leader powering immersive, virtual experiences, today announced that it has partnered with Vodafone Digital Asset Broker (DAB) to develop and unveil a […]

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Elliott Jobe and Sean Cross Promoted to President Roles at Leading Technology, Entertainment, and Innovation Company; Scott Waldbaum joins as General Counsel

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After 25 years in real-life events, Ribeiro’s transition from Warner Bros. Discovery Sports (WBD Sports) to Infinite Reality marks a transformative leap into the future of fan engagement through digital immersive experiences.

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The tour was an opportunity for the delegation to engage with some of the most innovative tech companies and prominent universities in California to explore the latest developments in sustainability, artificial intelligence, the space sector, cleantech, smart mobility, and Metaverse creation.

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