Multi-year international partnership between Warner Bros. Discovery Sports and Infinite Reality will explore new ways to harness Web3 technology and create immersive experiences to engage fans.
● The collaboration will create opportunities to reach and engage new audiences with the potential to interact in the metaverse with their favourite athletes, retail outlets and brands in the future
● Discovery Sports Events and Infinite Reality are set to preview the initial metaverse experience and virtual content during the UCI Track Champions League in December
● Warner Bros. Discovery Sports and Infinite Reality have partnered to offer a new and revolutionary way for audiences to engage with their favourite sports. With this multi-year agreement, Infinite Reality, the leader in premier metaverse engagements, is now Discovery Sports Events’ exclusive metaverse partner.
Warner Bros. Discovery Sports - “Warner Bros. Discovery Sports and Infinite Reality, Inc. Launch Innovative New Partnership with Discovery Sports Events to Connect with New Audiences in the Metaverse”
Advanced Television - “WBD Sports, Infinite Reality Metaverse Partnership”