College athletes can officially start getting paid for the use of their name, likeness, and build. The former University of Virginia and New York Giants running back Tiki Barber joined Cheddar to voice his support for the NCAA policy change and provided some insight into what avenues they can take toward monetization. Barber also touted his own involvement with social media app Display, a platform where he said student-athlete influencers can share in revenue made on their brands.