The omni-channel program will be available on CNN International and promoted through broadcast, digital and social media channels.
Norwalk, Conn. – December 19, 2023 – Infinite Reality, Inc. (iR), the global leader powering AI-virtual immersive experiences is proud to announce the release of three groundbreaking videos with cable and online news leader CNN. The new series of videos titled “Redefine Reality: How the Metaverse is breaking new ground in sports, entertainment, and retail” is available now. The iR branded content films are produced by CNN International Commercial’s creative studio Create to look into how iR and its clients are delivering innovative experiences to audiences, fans, and consumers in the Metaverse.
Immersive iR sporting events brings fans to the action, explains David Lappartient, President of Union Cycliste Internationale, and Professional Track Cyclist and Olympic Gold Medalist Kelsey Mitchell.
In another video David Palmer, Chief Product Officer at Vodafone DAB, explains how the Infinite Reality powered AI-virtual Metaverse experience is transforming the consumer’s opportunity to shop and interact with brands like never before.
In the third, François Ribeiro, IR’s CEO Europe, Middle East, and North Africa, reveals how the “deep, interactive, and social” experience of virtual reality has impacted him personally and professionally.
"We are thrilled to collaborate with CNN, showcasing the compelling synergy of AI-powered immersive experiences for today’s brands,” said John Acunto CEO of Infinite Reality. “Through these videos, we unveil the transformative capabilities of Infinite Reality's product, offering brands an unprecedented avenue to connect and engage with their audiences in ways previously unimaginable.”
About Infinite Reality
Infinite Reality (“iR”) is an innovative technology and entertainment company specializing in the development of cutting-edge, AI-powered immersive experiences. iR’s immersive experiences enable brands and creators to fully control the ways in which they distribute content, engage audiences, and commercialize their creations, while also giving them ownership over their data. With its deep expertise in Hollywood production, iR develops immersive experiences that maximize the value between brands, content, and audiences and redefine the possibilities in connected digital environments. The Creative Services and Advisory teams advise, manage, design, and oversee custom builds, leveraging the Technology team’s platform development expertise. The Entertainment and Content Creation division produces breathtaking original content and live events featuring the world’s most in-demand talent. iR’s Agency attracts, cultivates, and builds client audiences while iR’s digitally native brands, including premier influencer management agency TalentX Entertainment, increase awareness and adoption of immersive opportunities.