Infinite Reality Releases AI Feature Set Offering Customized Recommendations for Immersive Event, Entertainment, and Retail Experiences

March 13, 2023 8:30 AM

Metaverse platform innovation company uses artificial intelligence to make online shopping and real-time watch events more intuitive and personalized for participants

Infinite Reality (iR), the global leader in delivering immersive virtual experiences, is following its recent product suite launch with a new feature set driven by artificial intelligence (AI). The new AI-enabled capabilities in all Infinite Reality products and experiences will enable users to access real-time engagement with an avatar salesperson who can be quickly and intuitively trained on a brand’s products and services and a consumer’s preferences.

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Infinite Reality is working with some of the world’s biggest brands, including Warner Bros. Discovery Sports, to foster immersive experiences and unique monetization opportunities in Web3-enabled showrooms and events. Moving from strength to strength, the company offers a revolutionary way for audiences to engage with their favorite athletes, retail outlets, and brands, building fan experiences that turn audiences into users.

“We’re excited to offer these capabilities not only within our core product suite, but also as a framework for independent developers who want to bring an experience to life for their customers,” said Infinite Reality’s Chief Innovation Officer, Elliott Jobe. “As we gear up for South by Southwest (SXSW), we are hearing over and over again that brands and creators want to develop their own custom experiences for more direct control and delivery. The key is to help them leverage better customer insights for personalized recommendations that can excite and motivate fans, driving more views and transactions and building more authentic relationships.”

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