The UCI Track Champions League is about to become the most interactive competition in world cycling.
During next weekend’s rounds in London, event organisers Warner Bros. Discovery Sports will offer fans a preview of the “unique metaverse experience” they’ve been working on with newly established tech partner Infinite Reality.
The two companies have promised to deliver the “latest innovations in entertainment”, complete with “cutting-edge fan engagement opportunities”. Speaking exclusively to Cycling Weekly, Infinite Reality co-founder Elliott Jobe revealed exactly what this involves for those watching the racing.